The 2025 Rural Subscriber Study provides insights directly into what your customers need and want from their Broadband Service Provider.
We surveyed 835 rural respondents across the country for vital subscriber feedback. This study covers your customers communication preferences, marketing that catches their attention, their willingness to upgrade, and how to get them to become your biggest cheerleaders.
Preview the Report
New areas of focus include:
Providing Value Learn what your consumers value in a BSP, helping to drive up ARPU and CSAT.
Marketing & Subscriber Acquisition Explore effective marketing mixes, popular marketing channels, and how to create customer advocates.
Customer experience Discover drivers and deterrents of satisfaction and how to create an exceptional customer experience.
Follow the Study:
Join Innovative Systems for upcoming presentations at industry events:
NTCA Sales & Marketing Conference: May 4-6, New Orleans, LA
WSTA Annual Convention: May 12-15, Lake Geneva, WI
KYRBA Annual Meeting: May 21-23, Lexington, KY
TNBA Annual Convention & Showcase: June 3-5, Nashville, TN
For Press Inquiries, or more information regarding the study, please email marketing@innovsys.com
