There are millions of articles on Artificial intelligence, but this is a Marketing Minute and we will focus on three key areas to build your AI marketing playbook.

Customer Personalization

This is an AI toolset that can personalize the content that is being delivered to a specified buyer persona. These tools can adjust which content is being served to consumers based on what best relates to their needs or preferences. Here is a link to a blog listing top Customer Personalization software packages.

Content Creation

The most widely-used AI marketing tool, and you are probably using it today. This is a great way for marketers to come up with fresh content ideas. The second advantage is the editing and grammar tips that you can get when writing copy. Check out Hootsuite’s top ten rating for AI content creation tools by following this link.

Data Analytics

AI can analyze enormous amounts of data, draw insights from said data, and summarize the findings. Analytics are essential for marketers to better understand emerging market trends, and the interests of target audiences. Here is a link to some well-known and highly rated data analytics offerings.