The results are in from the 2025 Rural Broadband Subscriber Study, and the video responses indicate that rural Americans are highly engaged with live TV.

The video segment of this year’s study focused on live TV and streaming behaviors. When respondents were asked how they receive live television service in their homes, 13% of the 832 individuals indicated that they do not receive live television at home.

The majority of rural consumers receive live television from national companies and local cooperatives.

If you would like a free copy of the 2025 report please fill out the form.