In the 2021 Rural Video and Broadband study commissioned by Innovative Systems and conducted by the Pivot Research Group, there is a strong desire to learn the benefits of faster Internet across all demographics.
Out of 738 respondents, 36% overall indicated that they would like a free trial of a service providers faster Internet.
Over the years ISPs have reported a percentage of those who have taken part in a free internet trial have chosen to pay for the faster speeds at the conclusion of the trial.
