This data point from our tenth annual Rural Subscriber Study suggests that the internet may have finally transitioned from being primarily an entertainment medium to becoming a utility.

Rural Americans spend, on average, over six hours a day online. Remarkably, more than one-third of them use the internet for over 10 hours daily.

What are they doing online?

Respondents report spending a significant amount of their time on social media platforms. More productive activities include online banking and email communication.

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